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Thoughts on clean code, performance and honest digital work.

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Multilingual Websites Done Right: DE/FR/IT for Switzerland

Multilingual websites for Switzerland: what makes a good language version, what often goes wrong and what the expansion realistically costs.

Who Really Owns Your Website? The Ownership Check

Domain, hosting, code, content, access: check in 5 minutes what really belongs to you. Many people are in for a surprise.

Website Not Showing Up on Google: 8 Causes + Self-Test

Your website is not showing up on Google? The 8 most common causes with self-tests, a diagnosis order, realistic costs and honest timelines.

Accessible Websites: What Applies and What SMEs Should Do

Web accessibility explained calmly: the current legal situation in Switzerland, the key measures, and why they benefit every visitor.

Booking, price calculators & co: when your site should do more

When appointment booking, an online price calculator or order forms pay off, with real examples and an honest effort-benefit assessment.

What Does a Website Cost in Switzerland? Honest Figures 2026

Website costs in Switzerland explained honestly: website builder, freelancer, agency and coded website compared, with worked examples and a 5-year table.

SEO basics without snake oil

SEO basics without snake oil

The technical basics that really matter, explained honestly.

Custom software vs. SaaS

Custom software vs. SaaS

When your own software pays off, and when it does not.

How Long Does SEO Really Take? An Honest Timeline

SEO takes months, not days. The honest timeline month by month, and why guaranteed number-one rankings are always dubious.

Getting Found Locally: Google Visibility for Swiss SMEs

How to get found in your region on Google: business profile, regional search terms and reviews, explained clearly for Swiss SMEs.

Why static websites win

Why static websites win

How a clean build process leads to load times builders cannot reach.

Website relaunch checklist: 12 points against nasty surprises

Website relaunch checklist with 12 points in three phases: inventory, redirects, go-live day, cost and duration. So nothing gets lost in the relaunch.