The right visitors
We optimise for search terms with buying intent behind them, not for empty reach nobody pays for.
Services
SEO for Swiss SMEs, getting found on Google
Your website exists, but your customers find the competition? We make sure you show up on Google when people in your region or across Switzerland search for your services, with honest work, understandable reports and no lock-in contracts. By developers in Rotkreuz, Canton of Zug.
- Honest assessment up front
- No subscription, no contracts
- Reports you actually understand
By the way: you probably just found us on Google yourself.
This website is built and optimised on exactly the principles we offer you. What worked for us, we set up for you, for the search terms that lead to your business.
Benefit
Visibility that brings customers, not just clicks
Getting found on Google is neither luck nor magic. Google favours websites that load fast, are clearly structured and really answer searchers’ questions. That’s exactly what we work on, step by step, traceable for you.
What you don’t get from us: fantasy promises, jargon and contracts that tie you down for years. What you get: honest assessments, clean work on the foundation of your website and understandable reports in a language you understand without a translator.
Results you can see
You get an understandable report: where you stand, what was done, what the next step is.
A foundation that stays
What we build is yours, like everything at murmy. Even if one day we no longer work together, the effect remains.
how we work
What "SEO" really involves
No secret science, just craft in five areas:
- We find out what your customers really search for, in which words, in which region, with which intent. (Term: keyword research)
- We make your website understandable to Google, clean structure, correct technology, so the search engine sorts every page correctly.
- We make your website fast, load time is a ranking factor. As developers we fix the causes ourselves, instead of sending you a to-do list.
- We ensure content that gets found, text that answers your customers' questions, in their language. On request we write it with you.
- We document clearly what was done and what it brings, which page gets found for which search, what improved and what's next.
use cases
Where this concretely helps
"Nobody finds us."
Your website is online, but on page three of Google? We find the causes and fix them, technically and in the content.
Getting found in your region
Trades, practice, local service: we make sure you appear when people search for you nearby, including a Google business profile.
Website not from murmy? No problem.
We also optimise websites others have built. Up front we tell you honestly what's possible on the existing foundation, and what isn't.
New website, right from the start
If you build new, findability shouldn't be retrofitted but built in. With murmy websites the foundation comes as standard; the deepening is here.
Found for what pays
We orient your pages towards searches with real orders behind them, not visitor counts for the ego.
Clarity instead of gut feeling
You don't know where your website stands? We analyse the status quo and tell you understandably what's good, what's missing and what it would bring.
two ways
The technical foundation or the periodic technical check, you choose
The technical foundation (one-off)
We make your website technically fit for Google: load time, structure, readability for search engines, once and thoroughly, with an understandable final report. On websites built by us this foundation is included as standard.
Fits when your website is solid but needs to be made technically findable.
Fixed price after analysis. After that you're done, no follow-up costs.
The technical check (every six or twelve months)
Google changes, websites grow: we recommend having the technology checked periodically. You get an understandable report on what still holds and what needs adjusting, and then decide freely whether and what to have done.
Fits when you want to keep the foundation clean over time, without tying yourself down.
Fixed price per check, individual per website. No subscription, no obligation.
the honest answer
SEO takes time. Anyone who promises otherwise is selling you something.
First improvements are often visible after a few weeks, noticeable results on competitive search terms typically take several months. That's not down to us but to how Google works: trust is built up, it isn't bought.
And one more thing: nobody can guarantee you the #1 spot. Google alone decides who stands where. Anyone promising you guarantees is either clueless or dishonest, both poor conditions for working together. Instead we promise you honest work, full transparency and the freedom to leave at any time.
What we're not: a marketing agency. Ongoing campaigns, monthly content marketing, paid ads, for those we're the wrong partner, and we'd rather tell you that up front. We build the foundation: the technology visibility is built on. Whoever wants to run ongoing marketing on top of it, we're glad to recommend suitable specialists.
process
How SEO works with us
Analyse
We check where your website stands today: technology, content, visibility. Honestly, without sugar-coating.
Understand
What do your customers search for, in which words, in which region? We define the search terms worth it for you.
Estimate
You get a clear recommendation: fix the foundation once, on request the technical check later, with a fixed price after analysis.
Implement
We fix technical brakes ourselves and improve the content, as developers we need no detours via third parties.
Document
You get an understandable report on what was done and what it brings.
Check
On request the periodic technical check, every six or twelve months: we check what still holds and what needs adjusting.
We're reluctant to show SEO successes with other people's numbers out of context. Two things you may check instead: this website itself, and our projects where findability was built in from the start.
frequently asked
Frequently asked
What does SEO cost at murmy?
The technical foundation (one-off fix) is a fixed price after analysis. The optional technical check (every six or twelve months) is a fixed price per check, individual per website. No subscription, no obligation. Via the price calculator you get an honest first estimate. Calculate a price
Do you also do ongoing SEO with monthly reports?
No, deliberately not. Ongoing campaigns, monthly content marketing and paid ads aren't our field, and we'd rather tell you that up front. We build the technical foundation visibility is built on, and recommend the periodic technical check on top. Whoever wants to run ongoing marketing, we're glad to recommend suitable specialists for the ongoing side.
Do you guarantee the #1 spot on Google?
No, and nobody can do that seriously. Google alone decides the order. Instead we guarantee you honest work, traceable reports and full freedom: no subscription, no contracts, you decide anew at every step. Why we say this so clearly is in the honest-answer section. To the honest answer
How long until SEO takes effect?
Technical improvements often show effect after a few weeks; noticeable progress on competitive search terms takes several months. You get an understandable report on what was done and what it brings, you don't have to trust us blindly.
Does my website need an SEO package if you build it new?
The technical foundation is standard with every murmy website. A deeper analysis pays off when you actively want to move ahead in a competitive market; after that we recommend the periodic technical check, every six or twelve months. We tell you honestly whether that's necessary for you. To websites
Does this work even if my website isn't from murmy?
Yes. We first analyse the existing foundation and tell you honestly what's possible on it. Sometimes the fix is worthwhile, sometimes a rebuild is cheaper than the repair, we tell you that up front too, not afterwards.
Does SEO work for my industry?
Almost always, what matters is whether your customers search for your services. Whether it's worth it for you and how competitive your search terms are, we clarify in the analysis. If SEO is the wrong lever for you, we say that too.
Do you use keyword stuffing or bought links?
No. Such tricks violate Google's guidelines and can permanently damage your website. We work exclusively with methods that still hold up when Google rolls out its next update.
Can I continue SEO myself later?
Yes, that's even our goal. Everything we build is yours, and our reports explain the why behind every measure. Whoever wants takes over after the foundation themselves; we stay reachable.